Home Services Landing Page

A case study in redesigning a front page to increase conversion.

Project Information:

What's This?: A case study pitch of possible improvements to a home improvement services website, for ways to improve the UI and UX of their front page.
The goal of the excercise was to increase conversion (stickiness) and decrease friction for using the product.

Role: Product Designer - strategy, wireframing, high fidelity mockup

Project Year: 2021

Timeframe: 2 weeks

Tools: Figma, Adobe Photoshop, Adobe Illustrator