What's This?: A case study pitch of possible improvements to a home improvement services website, for ways to improve the UI and UX of their front page.
The goal of the excercise was to increase conversion (stickiness) and decrease friction for using the product.
Role: Product Designer - strategy, wireframing, high fidelity mockup
Project Year: 2021
Timeframe: 2 weeks
Tools: Figma, Adobe Photoshop, Adobe Illustrator