Background
A case study pitch of possible improvements to a home improvement services website, for ways to improve the UI and UX of their front page. The goal of the excercise was to increase conversion (stickiness) and decrease friction for using the product.

Role
Product Designer – strategy, wireframing, high fidelity mockup

Project Year & Timeframe
2021 – 2 weeks

Tools
Figma, Adobe Photoshop, Adobe Illustrator